Sushi for DummiesHawksmoor Seven Dials, 11 Langley Street, London WC2 - Reviews, Food & Drink - The Independent: "As if it wasn't already hard enough to keep up, in today's Fifty-Things-To-Do-Before culture, a new pressure has emerged. Now you don't just need to own this season's must-have bag – you must also have tried the latest must-eat restaurant dish.
A new restaurant opens, and the bloggers are in before the paint is dry, uploading photos of their dinner. The Tweeters follow, and consensus rapidly emerges about the to-die-for dish: 'Ox cheek pappardelle at Obscura East...', 'Banh Mi sushi at The Endangered Panda...'. Before long, there is a feeding frenzy as early-adopters rush in to try the must-eat, and most importantly, to tell their friends they've tried it."
A new restaurant opens, and the bloggers are in before the paint is dry, uploading photos of their dinner. The Tweeters follow, and consensus rapidly emerges about the to-die-for dish: 'Ox cheek pappardelle at Obscura East...', 'Banh Mi sushi at The Endangered Panda...'. Before long, there is a feeding frenzy as early-adopters rush in to try the must-eat, and most importantly, to tell their friends they've tried it."