British Airways set to roll out Home Advantage social media campaign

Denise Lewis

British Airways is set to launch its Olympic inspired social media campaign on 1 June, giving away hundreds of free flights and tickets for the London 2012 Olympic and Paralympic Games to friends and families of UK athletes and Brits living abroad.

The airline, which is sponsoring the Games, is giving away a quarter of a million pounds worth of flights from 20 selected destinations around the world though Facebook– including Sydney, Moscow, New York, Hong Kong, Cape Town, Beijing and Los Angeles - with 12 tickets per flight to give away.

Each ‘homecomer’ will also win a ticket to see the games.

Luisa Fernandez, British Airways manager of the home coming campaign, said: “This is the start of our campaign to get the country behind our athletes and give them an extra boost. Every extra clap, cheer and whoop we can offer, could make the difference to how they perform.”

The airline is also offering 50 free flights to friends and family of Team GB and Paralympics GB athletes.

Denise Lewis, Former Olympic Gold medallist, said: “Every athlete is looking for an advantage, something that will raise their game – and home advantage is very much about that.. It’s a feeling that you get, that elevation, that self belief that you are competing with the nation behind you, willing you on.”

The campaign will be supported by print advertising, banner adverts and social media. A short film looking at ‘home advantage’ will also air on the Facebook page.