The International Marbella Set
Showing posts with label British Airways set to roll out Home Advantage social media campaign. Show all posts
Showing posts with label British Airways set to roll out Home Advantage social media campaign. Show all posts

Tuesday 29 May 2012

British Airways set to roll out Home Advantage social media campaign

 Denise LewisDenise Lewis

British Airways is set to launch its Olympic inspired social media campaign on 1 June, giving away hundreds of free flights and tickets for the London 2012 Olympic and Paralympic Games to friends and families of UK athletes and Brits living abroad.

The airline, which is sponsoring the Games, is giving away a quarter of a million pounds worth of flights from 20 selected destinations around the world though Facebook– including Sydney, Moscow, New York, Hong Kong, Cape Town, Beijing and Los Angeles - with 12 tickets per flight to give away.

Each ‘homecomer’ will also win a ticket to see the games.

Luisa Fernandez, British Airways manager of the home coming campaign, said: “This is the start of our campaign to get the country behind our athletes and give them an extra boost. Every extra clap, cheer and whoop we can offer, could make the difference to how they perform.”

The airline is also offering 50 free flights to friends and family of Team GB and Paralympics GB athletes.

Denise Lewis, Former Olympic Gold medallist, said: “Every athlete is looking for an advantage, something that will raise their game – and home advantage is very much about that.. It’s a feeling that you get, that elevation, that self belief that you are competing with the nation behind you, willing you on.”

The campaign will be supported by print advertising, banner adverts and social media. A short film looking at ‘home advantage’ will also air on the Facebook page.

Categories

'Cheating' Chilean miner rescued (1) 'Codependency is not about a relationship with an addict (1) 000 inhabitants (1) A Pole Addict's 12 Step Program: Step 12 (1) ADDICTED TO LOVE (1) CONTINUE ENGAGING YOUR PRIMARY MATE (1) Celebs manage a quiet divorce (1) China’s aggressive new regulations aimed at cooling off the nation’s real estate market have led to the first decline in housing prices in 16 months (1) Courtney Cox was cheating (1) Depression (1) Hollywood ex-romance: Shia LaBeouf and Carey Mulligan confirm their Split (1) INVEST IN A “PAY-AS-YOU-GO” PHONE (1) Jerry Hall former model and wife of Rolling Stones singer Mick Jagger (1) Joaquin Villanova (1) Juhu-based actress has lodged a case against her husband and his two brother-in-laws from his first marriage for cheating and threatening her. (1) Successful businesses must focus on relationship building (1) That was the best sex ever (1) Tiger Woods Tiger hole number 3 (1) What is Compulsive Sexual Behavior (1) as ‘outrageous’ for a municipality of 30 (1) but she didn't give up looking for me at just one strip club. (1) control battles take place (1) denounced the salary of the Mayor (1) has revealed her ex-husband’s addiction for poker and women. (1) husband was having sex with someone else (1) it is the absence of relationship with self (1) mood swings and irritability - these symptoms are more visible in men when they break up with their girlfriends. (1) signs of a cheating wife you can't ignore (1) “It was like she was stalking me. “She definitely knew who I was and wanted to meet me and talk things over (1)

Unordered List

Disclaimer

Disclaimer: The statements and articles listed here, and any opinions, are those of the writers alone, and neither are opinions of nor reflect the views of this Blog. Aggregated content created by others is the sole responsibility of the writers and its accuracy and completeness are not endorsed or guaranteed. This goes for all those links, too: Blogs have no control over the information you access via such links, does not endorse that information, cannot guarantee the accuracy of the information provided or any analysis based thereon, and shall not be responsible for it or for the consequences of your use of that information.

Blog Archive

Pageviews from the past week

Subscribe via email

Enter your email address:

Delivered by FeedBurner

Members

Powered by Blogger.

Translate

LinkWithin

Related Posts Plugin for WordPress, Blogger...

Popular Posts

THE INTERNATIONAL MARBELLA SET

THE INTERNATIONAL MARBELLA SET

Popular Posts