Showing posts with label Homme by David Beckham. Show all posts
Showing posts with label Homme by David Beckham. Show all posts

Friday, 20 May 2011

The Beckham Experiment: How the World's Most Famous Athlete Tried to Conquer America
But it seems that there is no stopping the Beckhams as David has revealed he will be following in his wife's footsteps by releasing his own fashion range and scent.

The 36-year-old footballer is to launch a men’s bodywear line and fragrance, called Homme by David Beckham, which will come out later this year.

Latest venture: David Beckham, has been working on a men's clothing line and scent

Making the transition from pop star to fashion designer has been a relatively smooth transition for Victoria and her designs have been hailed a global hit with celebrities from Jennifer Lopez to Halle Berry pictured in her creations.

But far from being threatened, Posh couldn't be happier with her husband's new plans.

 'David announced today he is launching his own bodywear range!!! x'

With their combined earnings boosted by £20 million this year alone it appears that Mr Beckham is keen to get involved in the industry.

He told WWD: 'I have had the idea of doing a bodywear collection for some time now.

 David fronted the Emporio Armani campaign in 2007 which helped double profits for the Italian company from around £14.1 million to £38.7 million in one year

'The push to do something of my own really came as a result of my collaboration with Armani.'

David fronted the Emporio Armani underwear campaign in 2007, appearing on giant billboards and magazine spreads, which resulted in a doubling of profits for the Italian company in one year, from around £14.1 million to £38.7 million.

Taking note, he has stated that he too will be the 'face' of his new brand which will sport a specially-designed logo, created by fashion designer Stella McCartney's husband Alasdhair Willis.

His Armani experience gave him insight into the fashion industry and he soon spotted a gap in the market for well-cut T-shirts and fitted boxer shorts.

He said: 'It proved to me that there is a real market for good-looking, well-made men's bodywear.'

The new fragrance meanwhile will join two existing Beckham-branded scents: David Beckham Instinct, and Intimately Beckham, co-launched with Victoria in 2006.

The London-born footballer, has been working with his and Victoria's business manager, Simon Fuller to launch the venture.

Fuller said: 'David and I have a number of ambitious and exciting ideas in development across a broad range of categories.

'The next 10 years will see David evolve into being recognised, not just as an iconic sports figure, but also as an important entrepreneur.'

If Victoria's fashion success is anything to go by this will be a lucrative move for the power couple.

It will also help secure the family, who are expecting their first daughter this July, long after David retires from his footballing career.

He said: ‘I'm getting older now and I don't have many years left. This is my last contract year, but who knows what will happen.’

And to ensure that everything goes to plan Mr Beckham, father of Brooklyn, 11, Romeo, eight, and Cruz, five, has been involved in the process from start to finish.

'With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result.

'I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again.'

There is no launch date set for the clothing range but the scent will be released in September.


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