From the early days when Audrey Hepburn and Cary Grant could be spotted chatting over breakfast in Marbella, to the current batch of publicity-hungry reality TV stars routinely spotted falling out of clubs, the trend has shown no sign of abating.
An attractive combination of fantastic weather, luxurious properties and discreet locations all add to the appeal, but that is not all.
“It gives them the Hollywood lifestyle just two hours from London,” reasons Giles Brown, editor of Marbella’s Hot magazine.
“We’ve had the likes of Ronnie Wood and Sean Connery owning property down here over the years, and Prince even painted his mansion purple and spray-painted his logo on the front.
“I also remember Oasis taking a villa in the hills above Marbella when they were in their prime and partying with the likes of Kate Moss and Naomi Campbell. The list is endless.”