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Lotus Launches New Luxury Lifestyle Brand - autoevolution: "Lotus Chief Executive Officer Danny Bahar has stated in the past that he intends to relaunch the British sportscar maker using its historic racing pedigree. At the forefront of company’s efforts are the five new models, expected to arrive by 2014. But it should come as no surprise that the former head of Ferrari’s marketing department also wants to build a retail merchandise brand.
Ever since the Paris Auto Show, Lotus has been showing a few rugged items, like leather jackets, polo shirts, sweaters and leather goods. But until now, the company did not release any information about a complete line."
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