Switzerland inspires Danish design duo Linde Werdelin - swissinfo

Switzerland inspires Danish design duo Linde Werdelin - swissinfo: "The annual Baselworld watch fair – to take place in March - attracts exhibitors from far and wide, among them the London-based luxury brand Linde Werdelin.

Jorn Werdelin and Morten Linde, two friends who grew up together in Denmark, split their time between the British capital and Copenhagen, but it is their strong bond with Switzerland that has been a major factor in their success.

Werdelin’s Swiss connection can be traced back to childhood. He was born into a household of three generations of jewellers, all of whom lay particular emphasis on top-quality Swiss branded watches.

“I was always aware Swiss watches were very desirable and customers were willing to pay high-end prices for them,” he told swissinfo.ch.

“When you grow up in a home where watches are an important part of what you are, and your father comes home every year from the Watch and Jewellery Show in Basel obviously thrilled by the latest designs, it becomes part of your identity.”

Werdelin was hooked and as he grew older he would help out during the school holidays in one of his father’s jewellery shops gaining knowledge about leading luxury brands and developing a strong marketing sense for high-end, niche products."

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