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The buzz around London is that this is going to be the season of the new-established designers. Labels such as Erdem, Christopher Kane, and Peter Pilotto have garnered widespread coverage with celebrities donning their wares on the red carpet and fashion editors flocking to feature them in magazines but they still lack the widespread recognition of other established designers. This will be their year to stand out and join the big leagues. We shouldn't expect too many big-name models as it's been revealed that LFW designers pay much less than Paris or Milan and London is simply too short to make it worth their while. Scheduled September 16 - 20, The British Fashion Council petitioned to have London Fashion Week extended earlier in the year but an extension isn't in the cards this season. The Topshop Show Space has returned to the Old Eurostar Terminal from two seasons ago and will be equipped with the always popular cafe. Pringle of Scotland's new Design Director Alisair Carr is looking to photographer Watanabe Katsumi to inspire his debut collection. For 2012, Mulberry's Emma Hill was inspired by the British seaside. We should expect seventies silhouettes with floral fabrics and that signature Mulberry eccentricity. Matthew Williamson will be showing his collection in the turbine hall at The Tate Modern. Designers with the British Fashion Council's NEWGEN sponsorship are Holly Fulton, Louise Gray, and Michael Van der Ham. It has also been revealed that Van der Ham will be showing a collaboration with Christian Louboutin. Luxury hosiery brand Bebaroque is collaborating with PPQ for customized and jewel encrusted tights and bodysuits. The Aldo Rise collaborations with designers J.W. Anderson and Preen will be revealed. Tom Ford will be showing his collection to a very select group of buyers and press. It is by far the most hush-hush exclusive presentation of the week. Rumor has it that there may be a few last minute show cancelations due to budgeting but we'll have to wait and see.
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